A statement by Anita Tillmann, Managing Partner PREMIUM GROUP:
“Essentially, we have to wait to see how the situation continues to develop – when will the current restrictions ease, when will stores open again; when will people once again be free to travel; and will it officially be possible at all to hold an event at the end of June.
Together with other trade show organisers in Berlin, Dusseldorf and Munich, we, the PREMIUM GROUP, are currently checking whether it would make sense for the majority of the stakeholders involved to move the dates forward and, if so, to when. We are initially discussing potential dates of 28-30 July 2020 for Berlin. An alternative and realistic date that is feasible for all segments and agreed with all other protagonists. As soon as we can confirm a date we will introduce a concept with new thematic focal points adapted to the current situation. The spotlight will be on sponsorships, communication, budgets and digitalisation.
In parallel, we are working closely together with the worldwide leading B2B marketplace and our strategic partner, JOOR, to determine how digital ordering can be made simpler, which options exist and how these can best be implemented.
Even if it is abundantly clear at the present time that this can never replace live events and getting together in real life, we hope to find solutions that will benefit the industry.
As event organisers, just like every other individual at home right now, we too have to wait and see how the official requirements will develop. We have therefore decided not to make a decision regarding dates until the end of April. This is the only way we can make a reliable, informed decision.”