LUISA KROGMANN // FOUNDER & CEO AEYDE
HOW TO LAUNCH A DIGITAL FIRST FOOTWEAR BRAND WITH CULT STATUS
Listen to the fashion pro who brought her direct-to-consumer brand to cult status over only a couple of years.
Since its launch in 2015, Aeyde has grown to work with over 50 top retail platforms, including Net-A-Porter, Moda Operandi and Lane Crawford, gaining cult status among global fashion and style influencers.
Following a career at Mulberry, Ernst & Young and Zalando, Luisa Krogmann set up the “digital first” and “direct-to-consumer” footwear brand Aeyde, together with Constantin Langholz-Baikousis.
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