PIETRO BOSELLI // FOUNDER & CEO PETRA DESIGN
HOW TO USE AN ACEDEMIC BACKGROUND AND GLOBAL SOCIAL MEDIA REACH TO LAUNCH A BRAND
Listen to the mega influencer who managed to successfully launch his own sustainable fashion performance brand using his background as an academic with a Ph.D. in engineering, a famous fashion model and a pro fitness athlete.
Petra Design is a “digital first” fashion and performance sportswear brand produced ethically and sustainably in Italy. With the first collection being launched in summer 2018 at PREMIUM Exhibitions, the new athleisurewear collection will be launched this summer – online only!
Pietro Boselli who has a Ph.D. in Mechanical Engineering, starting lecturing in Mathematics at UCL and gained global press interest, gaining the title of “World’s hottest maths teacher”. With working as a fashion model for Armani, Moschino, Ralph Lauren and Versace, and as a pro fitness athlete, he soon became a global social media idol with an impressive 3.5 million active followers.
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