SANDEEP VERMA // MANAGING DIRECTOR EUROPE ALLBIRDS
HOW ALLBIRDS IS MAKING A BUSINESS CASE FOR SUSTAINABILITY
Listen to Sandeep Verma, Allbirds' Managing Director for Europe, speak about the company's international expansion, bringing a brand's message to a new audience and the growing movement towards ethical businesses.
Allbirds is on a mission to prove that comfort, design and sustainability aren't mutually exclusive by making premium footwear from renewable materials, designed for everyday life.
Allbirds launched in March 2016 with one product, the Wool Runner, which was dubbed "the world's most comfortable shoe" by TIME Magazine. Following their adventures in wool, the company continued to introduce new proprietary sustainable materials, including Tree made from eucalyptus fibre and SweetFoam™ derived from renewable sugarcane.
In April 2019, Allbirds announced they were going 100% carbon neutral with the Allbirds Carbon Fund—a self-imposed internal carbon tax which funds emissions reduction projects.
Since inception, Allbirds has sold over one million pairs of shoes and has expanded into six countries including the US, New Zealand, Australia, Canada, the UK and China
Sandeep Verma is Managing Director of Europe for Allbirds. He joined Allbirds having spent six years at Liz Earle Beauty Co Ltd, a premium skincare multi-channel brand. As CEO, he was responsible for driving significant growth and transformation including the acquisition by WBA for $180m. Having started his career in Procter & Gamble, he has worked across diverse environments and has a huge passion for making a difference.
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